Burger King’s viral tweet gets backlash
Summary List PlacementGood morning and welcome to Insider Advertising for March 9. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
First, our reporter Ashley Rodriguez is hosting an hour-long chat with execs from Molson Coors, Roku, and UTA Marketing about the future of advertising-supported TV tomorrow. Register for the event here.
Burger King’s viral backlash.
CBS cashes in on Meghan Markle and Prince Harry.
Brits react to pharma ads.
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Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.
Burger King’s ‘women belong in the kitchen’ tweet, meant to critique the male-dominated cooking industry, receives backlash on International Women’s Day
Burger King tweeted “women belong in the kitchen” to promote its new scholarship for female chefs.
The restaurant said it was drawing attention to the lack of female representation in culinary arts.
Some on social media said the messaging was tone-deaf and vowed to not eat at the restaurant.
Read the story.
CBS booked an estimated $20 million in ads for Oprah’s interview with Meghan Markle and Prince Harry
Claire Atkinson reports that CBS booked an estimated $20 million in ads for its Meghan Markle and Prince Harry interview.
More than 50 ads aired and slots sold from anywhere between $250,000 and $325,000, agencies say.
Parent ViacomCBS sold the Oprah Winfrey interview to 80 markets around the world as of March 8.
Read the story.
Brits are calling out the ‘dystopian’ and ‘post-apocalyptic’ American pharma ads that aired during Oprah’s interview with Meghan Markle and Prince Harry
Brits questioned American drug ads that aired during Oprah’s interview with Prince Harry and Meghan Markle.
Most countries have banned direct to consumer advertisements for prescription medicine.
“American adverts make me feel like I’m in some post-apocalyptic world,” one tweet read.
Read the story.
More stories we’re reading:
Starbucks and Chick-fil-A are pioneering the future of drive-thru ordering (Insider)
Tonal CMO reveals why partnerships like the one the brand just inked with Nordstrom are vital for virtual fitness players to keep the multibillion dollar industry’s momentum going (Insider)
Paramount+ pulls about 900K mobile app downloads on day one (Mediapost)
The Information is launching a newsletter business (Axios)
Being owned by a billionaire is a struggling newsroom’s dream. But it can turn into a nightmare (CNN)
Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.
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